Ho Chi Minh office: 84-8-3512 6894
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Types of Trade Promotions include[4].:
[edit] In-store displays

In-store displays are promotional fixtures in retail stores. Variations of in-store displays include Point-of-Sale Displays, which are located near cash registers to encourage impulse buying; Floor Stickers, or advertisements for products on the aisle of a store; Feature Displays, which can be located at the end of an aisle to draw attention to a product; and Special Racks, or manipulation of a store shelf to make more space available for a product or bring attention to the promoted product. In-store Displays can be perceived as more visually appealing to consumers than product alone on a retail shelf.
Feature Display
[edit] Temporary Price Reductions (TPR)

(TPR) are either directly or indirectly lower the cost per unit of a product. Examples include “cents off” promotions, where manufactures or retailers temporarily reduce the price of a product, and Bonus Pack promotions which offer extra product for free. Consumers benefit from either paying a lower price on a product or getting more of a product for less money. >
[edit] Coupons

Coupons offer instantly redeemable savings on certain products. Coupons can be featured on In-Store Displays, on their own, or on the product. Coupons instantly reduce the price of a product, making it more desirable to consumers.
Coupons can have both advantages and disadvantages. Coupons create brand awareness. The consumer sees the brand name on the coupon even when the coupon is not redeemed. Coupons, also, encourage consumers to purchase brands on the next trip to the store.[5] The disadvantages that come along with using a coupon are:

    Reduced revenues

Kraft Shelf Coupon
[edit] Contest and sweepstakes

Contests normally require the participant to perform some type of activity. The winner is selected based on who performs best or provides the most correct answers. No purchase is required to enter a sweepstakes. Consumers can enter as many times as they wish, although it is permissible for firms to restrict customers to one entry per visit to the store or some other location. The problems with Contest and Sweepstakes are the cost, consumer indifference and clutter.[7]
[edit] Rebates

Rebates offer money back to the consumer. Unlike coupons, rebates cannot be used immediately, but instead must be mailed to the product’s manufacturer. Consumers benefit from the lower price, while companies benefit because not every consumer will redeem the offer.
[edit] Premiums

Premiums incentivize consumers to purchase a product with a tangible benefit, such as a no-obligations gift. Premiums make the product offer more valuable to consumers by including a related product for no additional cost.
[edit] Sampling

Sampling allows consumers to try the product either in-store or via free samples before buying it. This can reduce consumers’ apprehension about buying a new product or introduce them to a product they were unfamiliar with before.
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